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It was a quasi-workable sentiment when "webmasters" were operating in arcane BOFH mode. But now, Bob from marketing needs that dumb-ass vanity URL and sure it will displace the dumb-ass vanity URL Cindy needed two years ago. Administration has encroached that far.

Sure, for a permanent architecture where we are putting information on the web to slowly accumulate human knowledge, it is a great idea. It dissolves like wedding cake decorations in a church fire under the power of Marketing.




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