> I'm not sure what the competitive edge could be to not wall garden.
If only one entity does it, as far as I can imagine it is only a marketing statement to appeal to a niche demographic - people who care about it from an ideological standpoint.
If more than one entity does it, it could lower the bar for critical mass. Instead of having to get enough people on your platform to start benefiting from the network effect, you only have to get enough people on your platform and platforms that you have bidirectional integration with.
It's actually fascinating to see the re-emergence of "vines" but as parts of other apps. With the explosion of Tiktok, every platform decided to make their own version - YouTube Shorts, Facebook/Instagram Reels, etc.
Really, a format should be created (e.g. file.[short|vine], etc.) that could be then edited by any editor and viewed by any viewer, and all that you'd need to do to copy a YT short to a facebook reel is to copy the file itself to each platform.
It's literally the same exact concept over and over again, just wall gardened instead. So much wasted development time doing the exact same thing.
If only one entity does it, as far as I can imagine it is only a marketing statement to appeal to a niche demographic - people who care about it from an ideological standpoint.
If more than one entity does it, it could lower the bar for critical mass. Instead of having to get enough people on your platform to start benefiting from the network effect, you only have to get enough people on your platform and platforms that you have bidirectional integration with.