> We are infact often cattle whose choices are limited to merely where we can stand within a tightly controlled field of very limited size
We are if we limit ourselves to act only as individual consumers. But if we act as a collective of citizens, we can compel companies to offer the choices we want.
As long as there is mass media the collective's voice is usually drowned out by the companies interests anyhow. Advertising is too effective to sway public opinion on any topic and just throwing more money works too well. Grassroots efforts are stomped before they are allowed to take flight, unfortunately. There is too much intertia to meaningfully change the status quo in a lot of ways. This is why its better to derive your happiness from other things than the state of the world.
We are if we limit ourselves to act only as individual consumers. But if we act as a collective of citizens, we can compel companies to offer the choices we want.