Dentists are trying VERY hard to get included under standard medical insurance in the US. If you think they're scammy now, wait until they can start billing your insurance. People with insurance are often divorced from the cost of services rendered so they'll really be able to reap profit then.
The naive part of me wonders if this will improve services. I have good health and dental insurance and while my health insurance becomes really beneficial once I've hit a threshold and met my deductibles, there is a hard upper limit on how will be paid for dental work annually, to the point I've had to spread (non-emergency) care over multiple years to cover the costs.
Ah yes! I had to repair a broken tooth when I was in the US, which was covered by our insurance. The dentist took 19(!) x-ray plates of my teeth, which she then charged the insurance company for.