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Are you getting royalties for use of the Listerine brandname or something in the formula?

If they changed the formula to something totally new but kept the Listerine branding are you getting paid? If they kept the formula but gave it a new name would you get paid? Just a new spelling?

Also how much has this royalty been subdivided?

The numbers and concept seem interesting but the site seems to lack a lot of details.




The original contract was something like a two sentence contract. Presumably the royalty stream has been subdivided a lot. And it's the best selling mouthwash in the US. AFAIK, all the mouthwashes under the brand, including alcohol-free ones, are still covered by the original contract and there have been significant reformulations.





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