I think the bottom line remains this: Cloudant gets to choose with whom they do business. They, and pg, were both proud of the fact that they chose Monsanto - I think this exactly the kind of thing that 'the 99%' are protesting
That's really the issue for me. Most of the analogies with Apple/Microsoft/Chevy/etc. are flawed because anyone can buy those products. In this case, Cloudant not only accepted a partnership with Monsanto (and thus, obviously had communication with them for some time) but touted it as as the greatest thing since sliced bread.
And I can understand their enthusiasm since it's a big deal with regards to their business.
But, Monsanto's track record within the last forty years is deplorable. Read their Wikipedia page, about Bovine somatotropin, or watch documentaries about them. Goodness, it's hard to like them.