When you're hiring Oscar winning directors to make the (series of) adverts based entirely around one feature you're well into "marketing hype" territory.
A few people made the sensible point that Facetime was going to have a hard time displacing Skype due to network effects (and Wifi limitations), or indeed being useful at all for many people without large numbers of iPhone 4 using family and friends who they didn't see face-to-face enough. Many others seemed to have forgot that Skype and other such video chat tech such as iChat even existed in their excitement for this revolutionary technology.
A position I feel they were forced into since this was the big finale "one more thing" in an iPhone announcement, and therefore couldn't be considered a bit of a damp squib if they wanted to maintain face.
A few people made the sensible point that Facetime was going to have a hard time displacing Skype due to network effects (and Wifi limitations), or indeed being useful at all for many people without large numbers of iPhone 4 using family and friends who they didn't see face-to-face enough. Many others seemed to have forgot that Skype and other such video chat tech such as iChat even existed in their excitement for this revolutionary technology.
A position I feel they were forced into since this was the big finale "one more thing" in an iPhone announcement, and therefore couldn't be considered a bit of a damp squib if they wanted to maintain face.