The dynamics you describe are real, especially on the big social-media utilities like Twitter, Facebook, YouTube, and TikTok. "Boo outgroup" is the easiest thing to sell in the attention economy, the louder and more viciously, the better.
But "building an audience" is a different than building credibility, trust, and respect. If you just aim for the most eyeballs, you find yourself vulnerable to what some people call audience capture, where your audience controls you, rather than the other way around.
For example, Trump has a huge audience, but that didn't stop an audience from booing him when he recommended getting vaccinated. [0]
The best most of us can hope for, if we're careful, is influence on a small group of people.
But "building an audience" is a different than building credibility, trust, and respect. If you just aim for the most eyeballs, you find yourself vulnerable to what some people call audience capture, where your audience controls you, rather than the other way around.
For example, Trump has a huge audience, but that didn't stop an audience from booing him when he recommended getting vaccinated. [0]
The best most of us can hope for, if we're careful, is influence on a small group of people.
[0] https://www.nbcnews.com/politics/donald-trump/trump-booed-al...