I often get corporates who won't buy direct, they will put out a request for a quote and I'll get four or five resellers asking for a price on a very specific configuration.
I never give any of them a discount, in fact I'd love to be able to charge them more because they always require more administrative work. Sometimes I'll offer the end customer a discount to try and route around them.
Recently one reseller became particularly agitated about this. After several emails he asked to speak to my manager (I own the business). The amusing thing was that he had lost the bid. I already had an order from one of his competitors.
I should add that I do have some resellers who actively promote my products, they are worth the effort and a discount.
I never give any of them a discount, in fact I'd love to be able to charge them more because they always require more administrative work. Sometimes I'll offer the end customer a discount to try and route around them.
Recently one reseller became particularly agitated about this. After several emails he asked to speak to my manager (I own the business). The amusing thing was that he had lost the bid. I already had an order from one of his competitors.
I should add that I do have some resellers who actively promote my products, they are worth the effort and a discount.