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Dig into intellectual / political Twitch. One guy I've paid attention to is Hal Sparks, a comedian/TV personality turned webby political analyst.

He just reads a bunch of stuff and then does a livestream talking about current events and connecting them with what he's read (plus jokes). There's also a lot of reacting to YouTubers' video essays and the news.

Bullet points for livestreaming subject matter:

* Reacting to the news.

* Reacting to YouTubers / web content.

* Q&A sessions (this is key--the strength of livestreaming is audience interactivity, and that audience will be fiercely loyal).

* Spitballing -- You can give a rough version of a presentation you might give in a video.

* Live writing / creating -- This sounds crazy, but people actually watch people write code, create music etc.

Additional considerations:

* Create a ritual that people show up for. Livestreaming and video audiences love rhythm.

* You don't have to be that entertaining -- people often turn to Twitch/YouTube to fill a similar need in their life that they use podcasts for -- background noise / a distraction where they can feel like they're in the room with a public figure / community.



Thanks so much for all these! So eye-opening!




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