I really do find the design creative and well executed, but I think Apple should not officially support it. In my eyes, any variation of a company logo weakens the brand. Yes, Google has a variation of theirs every week it seems, but it's in an environment they control. When you fail to control of you brand, it can degrade to Calvin-peeing-on-Ford stickers. Looking at his past, I think someone as meticulous as Jobs (https://plus.google.com/107117483540235115863/posts/gcSStkKx...) would object to having his image on the logo. What's the first name that comes to mind when you see the Apple logo anyway? Woz? Amelio? Cook?
The Apple brand/identity Jobs created is now a culture/company that is larger than Jobs himself. It has and will continue to outlive him.
The Apple brand/identity Jobs created is now a culture/company that is larger than Jobs himself. It has and will continue to outlive him.