I don't think it's ever "fair" when bots buy scarce things that humans want. (Assuming, here, that the bot owners are buying for speculation, and not for personal use. I think it's a little more grey, but more or less ok, when an individual writes a bot so they can snag a single unit of something that they want.) Putting the sale behind NFT possession (where a bot could purchase the NFT in the first place) doesn't really change anything.
Adidas' NFT scheme just acts to inflate the price, which is probably fine for a limited luxury good; certainly Adidas would rather capture more value per sale than leave that value to speculators/resellers. But for something like a Raspberry Pi, an end-user being able to acquire one for $35 is a key part of its appeal. If they're "bid" up to several hundred dollars through this auction-like NFT scheme, that defeats the purpose.
While I'm not sure 2FA is the most effective way to weed out bots (maybe it is, I don't know), I think it's perfectly reasonable to try to set up a marketplace where all buyers are individuals who are buying the product for their own use, and aren't scaplers/speculators. These latter sorts of people are just parasites and usually provide no real value.
Adidas' NFT scheme just acts to inflate the price, which is probably fine for a limited luxury good; certainly Adidas would rather capture more value per sale than leave that value to speculators/resellers. But for something like a Raspberry Pi, an end-user being able to acquire one for $35 is a key part of its appeal. If they're "bid" up to several hundred dollars through this auction-like NFT scheme, that defeats the purpose.
While I'm not sure 2FA is the most effective way to weed out bots (maybe it is, I don't know), I think it's perfectly reasonable to try to set up a marketplace where all buyers are individuals who are buying the product for their own use, and aren't scaplers/speculators. These latter sorts of people are just parasites and usually provide no real value.