The increased DRM was a bit part of the push to get people to switch from DVD to Blu-ray. I've had phone calls with confused and frustrated relatives who wanted to know why it is they can't play the movie they just bought at the store. I had to tell them that it's because their blu-ray player needs to be connected to the internet in order to beg for permission to play the new movie. The player didn't support wireless, so the "easy" options for making it work were to either run a very very long ethernet cable up a set of stairs and through 5 rooms to let it connect, or to drag their blu-ray player as well as their huge TV into the basement every so often to connect it, or to buy an insanely overpriced wifi adapter made specifically for their player and wait for that to arrive by mail, or to simply pirate the movie and never have a single problem.
