You should be able to advertise to people that are Yankee fans on facebook, but you shouldn't be able to get John Doe's email address from the Yankees fan club directory (not on facebook) and directly target them with ads if they have zero relationship to your business.
You also shouldn't be able to upload a list of email addresses, target your ads to them, and then use Facebook's analytics to see how many of those people have divorces or an investment property via the segmentation analysis. Depending on how small that list is, a lot of that data starts getting very specific to an individual.
Facebook obviously also thought you shouldn't be able to do this since now you can't. Everything is now cohort and look-alikes.
Additionally your acting like Facebook is only putting you in the ‘recently married’ bucket if you marked yourself as married. Facebook is smarter than that, they are putting you in these buckets based on your messages, instagram activity, and browsing behaviour, not necessarily based on public information you expose in your profile.
You also shouldn't be able to upload a list of email addresses, target your ads to them, and then use Facebook's analytics to see how many of those people have divorces or an investment property via the segmentation analysis. Depending on how small that list is, a lot of that data starts getting very specific to an individual.
Facebook obviously also thought you shouldn't be able to do this since now you can't. Everything is now cohort and look-alikes.
Additionally your acting like Facebook is only putting you in the ‘recently married’ bucket if you marked yourself as married. Facebook is smarter than that, they are putting you in these buckets based on your messages, instagram activity, and browsing behaviour, not necessarily based on public information you expose in your profile.