> What system do you envision for bringing awareness of your product to new customers?
Directories, with extensive search and filtering and opt-in recommendation systems. Powered by ML or what have you.
Personally, as a consumer who is always looking for new shit to spend my money on, I have yet to see any ad that showed me something I actually liked or purchased.
Some of the best things I have discovered have been through word-of-mouth, manual searching or sheer luck. For example the GamingSuggestions sub on Reddit. (Please don’t ruin it with subversive marketing if any of you adholes are thinking of that)
Sadly almost every major market platform actively hinders and cripples their search and filter features, except maybe Steam. I don’t know why. Maybe they are afraid of competitors combing through their data?
I search for X and I get almost completely unrelated results, often paid ads hijacking the search terms.
Why is it so hard to search for, for example, an iPhone 12 Mini Red with 64 GB, and not see results for any other models, Samsung, or cases and other accessories and shit?
Worse, as-based systems vary by region. So even if I’m often searching for anime and manga, Google can’t seem to infer that I would like to see such results near the top when searching for related things, unless my IP is from Japan.
Just. Stop. Guessing.
I literally told you what I am looking for to spend money on, so only show me that, until I specifically request other similar products.
Directories, with extensive search and filtering and opt-in recommendation systems. Powered by ML or what have you.
Personally, as a consumer who is always looking for new shit to spend my money on, I have yet to see any ad that showed me something I actually liked or purchased.
Some of the best things I have discovered have been through word-of-mouth, manual searching or sheer luck. For example the GamingSuggestions sub on Reddit. (Please don’t ruin it with subversive marketing if any of you adholes are thinking of that)
Sadly almost every major market platform actively hinders and cripples their search and filter features, except maybe Steam. I don’t know why. Maybe they are afraid of competitors combing through their data?
I search for X and I get almost completely unrelated results, often paid ads hijacking the search terms.
Why is it so hard to search for, for example, an iPhone 12 Mini Red with 64 GB, and not see results for any other models, Samsung, or cases and other accessories and shit?
Worse, as-based systems vary by region. So even if I’m often searching for anime and manga, Google can’t seem to infer that I would like to see such results near the top when searching for related things, unless my IP is from Japan.
Just. Stop. Guessing.
I literally told you what I am looking for to spend money on, so only show me that, until I specifically request other similar products.