The smart people at http://automattic.com/ might take umbrage with your classification of their services.

Not really. Automattic does a great job with Wordpress and keeping services online, no judgment of them.

For a company as large and successful as Amazon to launch a product on a default blog template under their domain? That's like launching a product on Blogspot, with that 'circles and dots' theme or whatever: it looks unprofessional.

Agreed, at first I just chalked it up to this be a "rogue" blog by some members of the team, but this page is the only "official" page I can find on the product. The favicon is even Wordpress...

Edit: this is a more branded description: [Amazon Help](http://www.amazon.com/gp/help/customer/display.html//ref=amb...). No video though.