I've also begun to thing of Wordle as a meme. I know virtually anything could be framed as a meme, but there's specific aspects of Wordle and its rise in popularity that make it a particularly apt description. Its viral spread was fast and resonant. It's super easy to consume. Think pieces dissecting it end up in mainstream publications. The story about its origin gets mythologized.
And, most importantly: unending riffs on the base meme. There's basically infinite Wordle clones with slightly (or very) different rules. And the shared results themselves can be riffed on as well. It's done a thing that's usually reserved for image memes: it's created a whole new language that people are using to make fun(ny) things.
It's just really interesting to see that happen with a game.
Another cool instance of this was 2048, when it first came out. I was in college at the time, and for at least a month you could see a half dozen or more games of 2048 on the screens of any given classroom's laptops.
Yup, totally right. Don't have much experience with Temple Run and its clones, but Flappy Bird fits the bill. The fact that there's only a couple games that come to mind reinforces the novelty of it happening again with Wordle though.
And, most importantly: unending riffs on the base meme. There's basically infinite Wordle clones with slightly (or very) different rules. And the shared results themselves can be riffed on as well. It's done a thing that's usually reserved for image memes: it's created a whole new language that people are using to make fun(ny) things.
It's just really interesting to see that happen with a game.