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> Losing your marbles might look a lot like what happens when you're desperately looking for something to reverse a decline.

Facebook still has an user count who's market limit approaches the human population, has lost users for the first time just last month and is still the largest social network, despite being said dead for 5+ years now. Facebook-the-company (Meta, I guess) also still has Instagram, which does not look like it's loosing out against TikTok, and WhatsApp+Facebook Messenger, which together have an enormous market share in the messenger market.

I don't think there's really a need for panic, yet.




Instagram users are, or will be, parallel TikTok users. If you are up tight about adding users this is a panic situation. In real terms it's not a concern to anyone but Facebook and TikTok. Users just shrug and use what interests or benefits them. Facebooks business model is quicksand because if they leverage users to enter another market welcome to antitrust. They could do payments and a million other things but social it is because that's what created the beast. They dominated a market that has no costs for users to walk away from. Customer value proposition is/was thin.


> despite being said dead for 5+ years now

Maybe those people were right all along. The problem is that their valuation is based on continued growth, that can no longer be assumed based on last quarter.


Then how do you explain their recent behaviour?




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