I agree that it is your prerogative as a consumer to decide how much you care about the integrity of the companies who make the products you use. Maybe it's just my inner Hank Hill talking, but I don't think a responsible consumer would ever say, "I don't give a shit how nice the developers who made my web browser are." The way I see it, if you're willing to be an asshole for profit to someone else, then you're willing to be an asshole for profit to me too. So I appreciate and support companies who make deliberate choices to treat humans better, especially ones made at the cost of profits.