Something like a Kinect and commercial TOBII eye tracker could do it easily | Hacker News

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cududa on Feb 12, 2022 | parent | context | favorite | on: Nearly a third of TV ads play to empty rooms

Something like a Kinect and commercial TOBII eye tracker could do it easily

jtaft on Feb 12, 2022 [–]

Maybe I misread the article. It sounded like they were tracking attention with ordinary TVs?

Ie I wonder if they are relying on smart tv metrics , or tracking volume/people changing channels.

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