I haven't done it my entire life. When I was a kid, TVs didn't have mute buttons or remote controls.
Therefore, I got very good at mentally tuning ads out. I can watch an ad 100 times yet not be able to tell you what they said, what happened in it, or what product it's for.
Sometimes I mute now, but only when the ad is top 10% annoying. It's often easier to just tune out the ads than to remember to unmute.
I think to be a mute-ant you had to come of age in the 80s/90s after the remote and cable but before DVR and steaming. My wife didn’t have cable so can’t mute to save her life.
Therefore, I got very good at mentally tuning ads out. I can watch an ad 100 times yet not be able to tell you what they said, what happened in it, or what product it's for.
Sometimes I mute now, but only when the ad is top 10% annoying. It's often easier to just tune out the ads than to remember to unmute.