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USP, Unique Selling Proposition, a term I'm shoehorning for wan of a better one.

Different USPs, or pseudo USP as it's a weak U, more a network effect.. The USP of Facebook being closing a circle Facebook controls around you. Of Reddit being indexable/discoverable communities/interests, of Stackoverflow focused, transactional answers. Of Twitter being bullied into change from their earlier premise to serving bigmedia noise. Of Discord wasting users time for the reward of 'being part of..', that's their USP and Discord would die without the waste time through repetition that holds membership (for now).



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