So what? 99% of print ads go to trashcans unread. That's factored in by everyone buying those as well.
If anything the numbers should be "better" for TV these days: As when I was a kid, ad breaks were toilet and toothbrush breaks and I barely watched through any of them. These days modern midrolls are designed to be too short for that, but just long enough to be bearable.
If anything the numbers should be "better" for TV these days: As when I was a kid, ad breaks were toilet and toothbrush breaks and I barely watched through any of them. These days modern midrolls are designed to be too short for that, but just long enough to be bearable.