Oh, there is a need, alright. If they claim they're not interested, it's time to shift strategies[1]. After all, nobody's immune to advertising[2]. I'm sure there are more relevant studies that prove even ad-averse individuals are still susceptible to them. It's just a matter of finding the right _kind_ of advertising to reach them. Doing this effectively is what gets you promoted in adtech.
Oh, there is a need, alright. If they claim they're not interested, it's time to shift strategies[1]. After all, nobody's immune to advertising[2]. I'm sure there are more relevant studies that prove even ad-averse individuals are still susceptible to them. It's just a matter of finding the right _kind_ of advertising to reach them. Doing this effectively is what gets you promoted in adtech.
Advertising is a cancer on society.[3]
[1]: https://wistia.com/learn/marketing/the-psychology-behind-why...
[2]: https://knowledge.insead.edu/marketing/think-youre-immune-to...
[3]: https://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html