In the Czech Republic, one of the major TV broadcasters now leads a dispute against the IPTV providers, requesting them to disallow the customers skipping ads when watching past programs from the archive. Some of the providers now disallow fast forward for the channels, others are implementing a streaming-like feature where you can navigate as you like, but the receiver will insert appropriate ads automatically. (And one of the biggest providers removed the broadcaster completely for the time.)
Oh, Switzerland is already there. Beginning with 2022 IPTV providers are advised to reduce replay functionality to 7 days and you can't skip all ads anymore. [1]
I wonder whether this will be the beginning of the end of the classic TV.
Some English-language (probably machine-translated) article: https://www.archyworldys.com/prima-will-not-back-down-televi...