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travisgriggs
on Feb 12, 2022
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Nearly a third of TV ads play to empty rooms
The sad thing is I can just hear a marketing execs response to this revelation:
“Sooo… I guess we’ll need to up our air time by a third, huh?”
tromp
on Feb 12, 2022
[–]
To compensate for losing a third, you'd need to up it by a half: (1+1/2) * 2/3 = 1.
travisgriggs
on Feb 12, 2022
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And the marketing exec would just stare at you with a glazed eye when that was your response.
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“Sooo… I guess we’ll need to up our air time by a third, huh?”