Iiyama also has both a digital signage and a desktop monitor as competition, both using MVA panels (the former's is even rated at 5000:1 typical static contrast).
They might well be cheaper; I switched to the digital signage one as my daily driver because my old 40" 4k's backlight PSU has become too weak to be useful and that model of screen got EOL'd (the desktop variant I mentioned above was released 2~3 months after I bought mine).
But unless you can color-calibrate yourself on the source, I'd recommend against the digital signage models as they don't offer any color profiles/factory calibration.
They might well be cheaper; I switched to the digital signage one as my daily driver because my old 40" 4k's backlight PSU has become too weak to be useful and that model of screen got EOL'd (the desktop variant I mentioned above was released 2~3 months after I bought mine).
But unless you can color-calibrate yourself on the source, I'd recommend against the digital signage models as they don't offer any color profiles/factory calibration.