If you don't think he's aware that his show causes outrage in some form or another, and that he intentionally leans into that aspect in order to keep his profile high and the money flowing, akin to a shock jock, then I dunno what to tell you.
Obviously he’s aware his show upsets people who haven’t watched it, they keep trying to cancel him! I don’t think he really cares.
If someone's decided to be upset over Rogan, there’s not much he can, or should, do about it. The content is not shocking, it’s the intolerant overreaction that shocks the wannabe censors.
And I'm positing that he intentionally feeds the intolerant reaction because it keeps his profile raised and the revenue flowing. That, at a high level, makes him a shock jock.
The content - offensive/inaccurate or not - doesn't matter if the host knows their show causes outrage and chooses to lean into it.
Edit: He's different from other shock jocks, though, in that he's been smart enough to do this in a way that straddles the line - he doesn't look like a Limbaugh or a Stern and can say that he's "just doing research" and "only asking questions", while still intentionally profiting from outrage.
