> I suspect as Apple ramps up their second attempt to make profits from Ads, you will eventually be required to include Apple's in-app ad solution if you include any third party (FB/G/etc). See what happened with "Sign In with Apple".
Google Chrome has been restricted from removing support for third party cookies (long gone in competing browsers) because they are also an advertising provider, and such a move has been deemed anticompetitive.[1]
Going more heavily into advertising would give more ammunition to defang anti-tracking protections being built into the platform with technical measures, as well as remove the ability to delist apps which work around those measures (ignoring user preference.)
They could pull off a mandate for SIWA because their competitors couldn't muster strong arguments it was costing them revenue. Such a mandate would be way harder too use some new in-app ad solution for impressions instead of third party solutions.
In-app ads, especially in games, are really scammy these days. Apple's solution wasn't to try to create a competing ad network, but to create a subscription game service that mandated all games be without DLC, IAP, or ads.
Google Chrome has been restricted from removing support for third party cookies (long gone in competing browsers) because they are also an advertising provider, and such a move has been deemed anticompetitive.[1]
Going more heavily into advertising would give more ammunition to defang anti-tracking protections being built into the platform with technical measures, as well as remove the ability to delist apps which work around those measures (ignoring user preference.)
They could pull off a mandate for SIWA because their competitors couldn't muster strong arguments it was costing them revenue. Such a mandate would be way harder too use some new in-app ad solution for impressions instead of third party solutions.
In-app ads, especially in games, are really scammy these days. Apple's solution wasn't to try to create a competing ad network, but to create a subscription game service that mandated all games be without DLC, IAP, or ads.
1: https://www.ft.com/content/b42db1db-8cfd-4247-90f5-3c6f934b5...