If we are sure people like so much apple services and integration, should be no problem at all to have alternatives not even directly managed by apple (so that it won't cost anything to apple to support it, except for opening some "store api"), still most users would keep using only the integrated apple services...
The point here is that Apple itself should be able to choose when and how and to whom it open the Apple Store. It should not be compelled to do so by anyone but its own directors and shareholders. If someone wants to sell phones that don't have this limitation, they are free to seek investment and build them.
It's not reasonable to expect other app stores to build their own mobile operating systems, which is why there is momentum among lawmakers in the U.S. to pass a bill that protects the right of users to use alternative app stores and sideload apps.[1] It is unjust for Apple to use its market power in the U.S. smartphone industry (57% market share in Q4 2021)[2] to force users and developers to endure the effects of a 15-30% fee (offset by a 17.6-42.9% price increase) on the majority of revenue generated by app developers, a fee that would not survive a market where multiple app stores were able to compete for iOS users.
Apple's market share is different in the Netherlands, but strong regulations in one major market are all it takes to punch a hole in Apple's monopoly/duopoly position.
I don't think it's reasonable for U.S. lawmakers to have an opinion on what Apple's competition should or should not be expected to do in order to compete with Apple. As I've said previously, if Apple was able to build it's own phone and OS in order to compete with RIM, and Google built its own phone and OS to compete with Apple, there's no reason why sufficient market pressure wouldn't attract the investment required to do it again. Regulation is simply forcing the situation when this pressure doesn't seem to exist. If users cared that much, they would buy Android. They don't. And since they don't, it's completely unjust for their representatives to apply force.
U.S. lawmakers are elected by U.S. citizens to represent their interests, which are not necessarily aligned with Apple's interests. In the case of Apple abusing its monopoly/duopoly power to extract higher fees from developers that are ultimately paid by users, these interests are not aligned. Lawmakers in any country have an obligation to introduce measures that prevent private companies from denying people the option of taking actions (such as sideloading) that would serve their interests, even if they would be counter to Apple's interests.
Monopolies and uncompetitive markets (such as the mobile app store duopoly in many regions) result in deadweight loss,* which hinders the growth of the economy at large. Lawmakers in any country would do well to increase their country's economic efficiency by limiting the ability of companies with high market power to distort the market. Uncompetitive markets are not free markets.
Is there any action taken by U.S. lawmakers that you wouldn't consider an overreach? Apple is also a U.S. company composed of U.S. citizens who should be at liberty to make and sell whatever devices they see fit. U.S. lawmakers should act primarily in defence of that liberty.
> If we will not endure a king as a political power we should not endure a king over the production, transportation, and sale of any of the necessaries of life. -John Sherman
I hardly see how Apple, by taking 30% of revenue from substantially games, is king over the production or sale of any of the necessaries of life.
Apple is just one company among many in the U.S., and there is no legitimate reason for lawmakers anywhere to prioritize Apple's ability to restrict other people's liberties to the detriment of everyone else's liberties, especially liberties that concern everyone else's own property (such as sideloading). Apple will still be able to make and sell whatever devices they see fit, that ability is not in question.
The Commerce Clause* of the U.S. constitution empowers lawmakers to regulate interstate commerce. This clause has enabled the passage of antitrust laws in the U.S., including the Sherman Antitrust Act and hopefully the upcoming Open App Markets Act.
First is the Apple Store, and you are correct you have no right to have your application on it.
Second is the hardware device I paid money for and exists in my pocket. There is no reasonable right that Apple says "Only we can put a program on it, and you will have no ability to run your own programs on it"
We live in a world where hardware makers of all kinds think we own them a permanent rent. It is a poor and expensive path to let them continue.
You can indeed do whatever you want with your iPhone. You can throw it in a blender if it pleases you. That doesn't mean Apple is obligated to make it easy for you. Apple has sold you a device with a given hardware/software configuration, just like Samsung when they sell you a washing machine. If you don't like it, you don't have to buy it.
or not?
Maybe users would like them even more!