I think it was pretty evident that computers were going to continue to get smaller, handheld, wearable, what have you. Apple didn't invent the space, they just made the product that got people to adopt the new form factor en masse. That's no small thing. But, I don't think they deserve near full control and a 30% tax on all revenue transacted on that form factor as a result. We wouldn't have tolerated it if Microsoft had done it on the desktop environment. We wouldn't have tolerated if Microsoft forced all purchases through their platform.
We've backed ourselves into a weird spot. It's essentially impossible for a new platform to develop in the computing space. Google did everything it could to kill off Windows mobile. Mozilla took a crack at it and failed. There's an illusion of choice, but it's quite difficult to get by without an Android or iPhone. That became very evident to me with the pandemic. Virtual doctor visits, check-ins, mobile passports, and so required a device running one of Android or iOS/iPadOS. My wife isn't fond of smart phones, but we had to get her an iPhone to participate in society. Companies don't want to support web sites for mobile and Apple's support for PWAs is pretty bad, forcing you back into their app ecosystem. Moreover, switching platforms is quite expensive and often impractical, in no small part because your purchases are bound to a particular platform (desktop licenses, on the other hand, often work across operating systems or charge a nominal fee to have licenses for macOS and Windows).
That's a very long-winded way of saying, sure let's start with opening up the App Store for iPads. I think we should do it for phones, too, but I'll take what I can get. For many people, their phone is their "computer" these days as well and as I said, I think that result was inevitable. We can argue about whether smart phones are general computing devices, but I'd argue the only reason they're not as "general" as desktops is because Apple won't allow them to be. Microsoft and Samsung both had interesting technologies (Continuum and Dex, respectively) that could turn your phone into a portable desktop that showed promise for what the space could be. But, people make do with the restrictions placed on them, if for no other reason than switching is expensive and hard.
Regardless, smart phones a completely different class of device than video game consoles. People run many of the same tasks on phones & tablets that they would on a laptop. Despite that, video game consoles are more open. I can buy video games from a dozen different stores, get them on a secondary market, and I can lend them out to people. But, let's open up the consoles too if that's what's holding us back with Apple and Google.
Well, first to set the context. Most money on the App Store isn’t being spent on the little Indy developer. It came out in the Epic trial that the large majority is being spent on games, in-app purchases and loot boxes on pay to win games.
Now, let’s talk about the challenges on the App Store for the Indy developer. 15% vs 30% is the least of it.
1. You have to be discovered among the millions of other apps. The App Store is horrible for discoverability. Even if you do get a one day pop from it being spotlighted, that’s fleeting.
2. The value of an application has been devalued. Back in the day, people didn’t mind spending real money on applications. People think spending $10 on a mobile app is overpriced.
3. No one wants to pay for upgrades even if the App Store made that easy. I once bought an app - Tempo Magic in 2010. I hadn’t thought about it for years. But 10 years later I looked for it. Downloaded it and it still worked. The developer has kept the app working for a decade and through the 32 bit to 64 bit transition. I haven’t paid a penny more for it. How is a developer suppose to sustain themselves?
The only business model where high quality productivity apps are sustainable are via subscriptions. That’s why you have MS Office available.
Apple's insistence on setting the terms of the sale is also problematic and all the more reason to support another store. I absolutely loathe IAP. The last thing I want to do is download an app and guess what parts are going to get unlocked when I pay for something. I'm in favor of having a paid upgrade path. And I'd love to see a trial option that wasn't tied to a subscription. And I think app prices are too low. It's another case of having made a few bad initial moves and then pushing the whole industry that way. The top selling app on the Google Play Store is a slot machine. This is not good for society.
Let’s stick to the crux of the matter - people don’t want to pay for stuff. If an alternative App Store set a minimum price and sn upgrade path, not many people would buy the apps.
The only successful model so far has been subscriptions for productivity apps. For arcade quality games, the streaming services have a chance and Apple is subsidizing non slimy games via Apple Arcade.
We've backed ourselves into a weird spot. It's essentially impossible for a new platform to develop in the computing space. Google did everything it could to kill off Windows mobile. Mozilla took a crack at it and failed. There's an illusion of choice, but it's quite difficult to get by without an Android or iPhone. That became very evident to me with the pandemic. Virtual doctor visits, check-ins, mobile passports, and so required a device running one of Android or iOS/iPadOS. My wife isn't fond of smart phones, but we had to get her an iPhone to participate in society. Companies don't want to support web sites for mobile and Apple's support for PWAs is pretty bad, forcing you back into their app ecosystem. Moreover, switching platforms is quite expensive and often impractical, in no small part because your purchases are bound to a particular platform (desktop licenses, on the other hand, often work across operating systems or charge a nominal fee to have licenses for macOS and Windows).
That's a very long-winded way of saying, sure let's start with opening up the App Store for iPads. I think we should do it for phones, too, but I'll take what I can get. For many people, their phone is their "computer" these days as well and as I said, I think that result was inevitable. We can argue about whether smart phones are general computing devices, but I'd argue the only reason they're not as "general" as desktops is because Apple won't allow them to be. Microsoft and Samsung both had interesting technologies (Continuum and Dex, respectively) that could turn your phone into a portable desktop that showed promise for what the space could be. But, people make do with the restrictions placed on them, if for no other reason than switching is expensive and hard.
Regardless, smart phones a completely different class of device than video game consoles. People run many of the same tasks on phones & tablets that they would on a laptop. Despite that, video game consoles are more open. I can buy video games from a dozen different stores, get them on a secondary market, and I can lend them out to people. But, let's open up the consoles too if that's what's holding us back with Apple and Google.