Yes, I know Mobile Gaming is the reason why Internet ad revenue are up, it is pretty much a whole cycle where IAP gets money and these company use percentage of them for advertising, the cycle repeat until a point it dies and they will make another game using other IP.
But do less effective ads necessary means less spending on Games? I am going to assume there will be other form of discovery. The whales will just go somewhere else and spend it. Or am I missing a link here somewhere?
I do see you point of how service revenue and the game and ads are tied together. Probably need sometime to sit down and think deeply about it.
But do less effective ads necessary means less spending on Games? I am going to assume there will be other form of discovery. The whales will just go somewhere else and spend it. Or am I missing a link here somewhere?
I do see you point of how service revenue and the game and ads are tied together. Probably need sometime to sit down and think deeply about it.