In my line of work, JavaScript, people will intentionally ignore data that challenges their favored approach. Measuring things is important, but all these examples illustrate that measures are irrelevant when ethics are absent, which is worse than measures applied too narrowly as in the McNamara Fallacy.
Those who are concerned about falling into the trap of the McNamara Fallacy shouldn’t abandon quantitative measurements and metrics.
A key example is Moneyball: https://en.m.wikipedia.org/wiki/Moneyball
In my line of work, JavaScript, people will intentionally ignore data that challenges their favored approach. Measuring things is important, but all these examples illustrate that measures are irrelevant when ethics are absent, which is worse than measures applied too narrowly as in the McNamara Fallacy.