I feel like "scale" on the Internet has gone completely off the rails and has become just worthless "noise." Sure, anyone can post and sell whatever they want, but you lose all notions of reputation and trust. It all becomes a shouting match among those who can ad-spam and SEO their way to the top. Those shitty fly-by-night randomly-named Chinese brands on Amazon come to mind.
See also Youtube/Spotify/etc view/listen/impression farms. It really does make it so much noise, you can pretty much guarantee any large scale account is using these too and bot followers because it's an arms race for attention.
