My local pizza place in Seattle has moved the technology the other way. Here’s the dialog when I call. “Pagliacci Pizza, how can I help you?”
“I’d like to order a pizza”
“Sure thing. Is this John Smith?”
“Yes”
“Do you still live at 1234 Main Street”
“Yes”
“Would you like to order the same thing you did last time?”
“Yes”
“Ok, it’ll be there in 20 minutes”
Even better, while you talk to the store you called, the order goes into some sort of pizza load balancer and gives the order to the least busy store with a good drive time to your house.
I’d seriously like to buy/have a beer for/with whoever designed it.
In Brazil a lot of people moved to use WhatsApp for ordering, which keeps the history and requires the company to use nothing but a free app everyone already has.
At worse the pizza place has to ask for the address again if they're in a rush.
Sounds good, but "the order goes into some sort of pizza load balancer and gives the order to the least busy store with a good drive time to your house" seems to be optimizing only for fast delivery.
Which might, or might definitely not be the highest priority to me.
That's just calling a VoIP line so the caller ID comes up on a computer and loads the relevant entry from the CRM including order history, run by an experienced user.
You say "just" because the technology for doing this isn't novel. It doesn't feel like it's "just" anything when so few businesses bother to even put that much effort towards a good customer experience.
“Just” probably isn’t the right word: the tools have become easier but it still takes care to integrate all of the pieces to a smooth user experience. For example, no financial institution I’ve ever used has managed to link things that well despite orders of magnitude greater budget.
Sure, but they can’t even pass my phone or account number around. I’m not saying that the two businesses are comparable in complexity, only that nothing easy happens without someone behind the scenes working on the user experience.
For a pizza user, you can already build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem. From Windows or Mac, this FTP account could be accessed through built-in software.
Jet's Pizza in New York allows you to text in an order, including saying "last order".
... unfortunately its then hooked up to a bad webui to review/complete the order, and their text to data interface is bad at trying to guess what you want unless if you specify things exactly how they're written in the menu.
My local pizza place (not a chain) does this. But manually.
If you call they will ask if you want the usual. Then that is it.
No confirmation of address, price, anything.
I can literally call and say "I want a pizza" and unless I want different toppings, that is the whole process.
I'm not sure if Uber Eats/DoorDash are starting to force businesses to stop taking phone orders, but the last few times I tried to call and place an order I was told I need to do it from their website (which was an Uber Eats POS).
Which sucks because then you pay the app fees on top of everything.
Even better, while you talk to the store you called, the order goes into some sort of pizza load balancer and gives the order to the least busy store with a good drive time to your house.
I’d seriously like to buy/have a beer for/with whoever designed it.