I'm most likely not your target customer, so ignore this piece of criticism if it's useless to you:
I don't understand what your company mantra/slogan above means at all.
The words "leverage" and "next generation" ring MBA-speak alarm bells in my head. Generally, "leverage" can be substituted with the much simpler "use". And you don't get to decide if your technology is "next generation". The market will decide years later.
What do you mean by computer-photography?
I don't know the film Carpathia.
The analogy is very vague. What exactly are you repeating?
I don't understand what your company mantra/slogan above means at all.
In your defense, this comes after three slides of prep which explain computer-photography, and how Fohr is like Pixar.
The words "leverage" and "next generation" ring MBA-speak alarm bells in my head. Generally, "leverage" can be substituted with the much simpler "use". And you don't get to decide if your technology is "next generation". The market will decide years later.
I meant "leverage" in the sense of "strategic advantage; power to act effectively". "Use" is better though, and I'll switch to that. I do think next generation applies here -- provided you think Toy Story was a next generation way to make animated films.
What do you mean by computer-photography?
I wrote a primer on it here: http://erichocean.com/fohr/lighting.html. In a nutshell, if a classically-trained Director of Photography can light the film's CGI environments using their existing, real-world knowledge of lighting, and if those "virtual lights" are identical to their real-world counterparts, the 3D rendering engine falls in the "computer-photography" category.
I don't know the film Carpathia.
Well, it hasn't been made yet. :) Hopefully you'll see it when it comes out, the release date is November 20, 2013.
The analogy is very vague. What exactly are you repeating?
Fohr is at the place, as a company, that Pixar was at before they made Toy Story. Our "Toy Story" is a film called Carpathia. Similar to Pixar, we can build a public company on the strength of our first film and computer-photography. (Pixar IPO'd a week after Toy Story came out, in 1995.)
Our basic investment thesis (why we think investors should invest in our tech side) is that we can take the same path Pixar did, leading to an IPO. (We can make Carpathia regardless, but we can only build an independent studio with investment on the tech side of our business.)
I still don't get what's different? You seem to be talking about CGI which is obviously used a lot today. Have you not got any screenshots to show the difference?
The difference is 100% on the production side, not in the final images (although we can do certain kinds of Avatar-style full CGI environments for about 80% less than they cost now -- $100K minute vs. $500K minute). Carpathia, as you might have guessed, is chock full of them. :)
It's the production difference that actually gives us the Pixar-like edge -- we can iterate on the film, slowly closing in on the final film over a multi-year period. This allows every department time to do their best work. "Computerizing" the photography (just like "computerizing" the animation at Pixar) is what allows this to happen.
We've got special tooling to support it as well, but that's what makes it great in a nutshell: (much) better films at lower cost due to massive numbers of iterations from concept to final film.
I don't know anything about the original posters product, but I have watched people with traditional lighting and photography experience trying to apply their knowledge to CGI lighting and photography. Any approach that make that transition smoother and more natural has potential to be a pretty big deal.
I don't understand what your company mantra/slogan above means at all.
The words "leverage" and "next generation" ring MBA-speak alarm bells in my head. Generally, "leverage" can be substituted with the much simpler "use". And you don't get to decide if your technology is "next generation". The market will decide years later.
What do you mean by computer-photography?
I don't know the film Carpathia.
The analogy is very vague. What exactly are you repeating?