How could that work out? Low quality sites usually have more juicy ad spots?
More seriously: incentives are stacked against search quality these days. Poor results means more trips into ad laden wastelands, and more returns to the ad laden search results page.
Giving people the result up front and center would directly affect quarterly profit I am afraid.
At least this is the model that makes most sense to me.
The next most probably is machine learning is already out of control and the people who created it left.
