Google is going to skimp and cut corners wherever they can to save money and trim the fat (e.g. cutting off google apps for business free, less and less ad yt ad revenue, accelerated EOL of devices and services, etc). This is what happens when you've barely innovated in the past few years (compared to early-mid 2000's). Google is essentially the Intel of Web 2.0 companies. They blew their huge lead dicking around with a billion messaging strategies, social media strategies (obsessing over fb), corporate scandals, etc and lost a lot of customer mind share and good graces in the process. It also doesn't help that Microsoft has found their stride again in recent years.