There are the rich and then there are the really rich, and then there are the unbelievably rich. I'll happily call a family earning 500k/y on two salaries in a small town where a million dollar home is literally a mansion on a hill "rich". Because they are. They just aren't as rich as the Trumps or Bezoss of the world.
What do you intend to connote by saying someone is "rich," though? What does it signify?
If the definition of "rich" is "independently wealthy," that family certainly doesn't meet it. They still have to work for a living.
If it means you never have to worry about where the next meal is coming from or losing the roof over your head, sure, a lot of people are "rich." And maybe this is better than 90% of humanity does, but it's still not a reasonable first world standard for being "rich" IMHO.
Their modes of thought, their concerns and worries, their expectations, their assumptions of what is possible, their habits, their identities, all different.