On the contrary - their tech was extremely complex. There was serious technology risk in FlightCaster. Jason's co-founder Evan is one of those guys who exudes technical brilliance: he gives off geek-pheromones that would make an art history major want to talk algorithms with him for three hours. They needed all of those chops to do what they did.

Clarification: they weren't just aggregating and presenting data: they were processing large piles of numbers to predict the friggin' future. And they didn't just curve-fit to do it.