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The issue is they are operating in the printer ink model where the initial price is discounted based on expected future revenue. That’s a hard nut to crack because any open competition is fighting from a seeming price disadvantage.



Just wanted to say thank you for the insightful comment.

> That’s a hard nut to crack because any open competition is fighting from a seeming price disadvantage.

What other markets are there, where new entrants face the same problem?




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