Please bear in mind that Asia is larger than just China.
The "worse name" you mention here is only relevant to China and has no relevance to the rest of the Asian market.
I was living in Taiwan for a while, which uses the same Mandarin name for McD.
And in other asian countries McD is far more popular than Subway.
Please bear in mind that Asia is larger than just China.
The "worse name" you mention here is only relevant to China and has no relevance to the rest of the Asian market.