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I'm seeing the right hand adverts chopped off on the right hand side. Both of them. That's not good business if you are relying on advertising revenue to support the financial costs of running a site.

That's one of the drawbacks of this responsive design drive, they don't take into account content that needs to be at a fixed and known size. When an advert gets chopped off or disappears from above the fold - that pushes down the value of advertising on that site. Too much of that and the revenue generated this way drops.

There's no point having the surprised face on declaring that I don't understand the web and it wasn't designed for pixel-specific rectangular spaces. That requirement drives the sustainability of a large number of organisations, there's no point pretending it doesn't exist.



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