It's a fair choice to use none of them, but the problem with large entities making decisions you don't like is that the next step from "large" is "institution" (which Apple arguably already is) and then sometimes "dominant institution."

So if you buy the slippery slope argument (which you don't have to), then if there are objections you want to make about that dominant-institution-in-progress, now is probably a good time to think about what they're doing and what you wish would change.