Forgive my confusion, but wasn't Amazon Prime started a good 10 years before that? It seems like that'd the precedent. I'm guessing I'm missing some major detail.
May be I am too naive but even if you want to limit to apps/companies providing similar kind of services, I don't think this to be something Uber/Lyft wouldn't have tried to do eventually anyway? May be others just had bigger fish to fry?
