Are we talking about phones or operating systems? Apple has decent market share of course but there are other companies out there. You can buy a Pixel, or any number of other phones.

And even so, many of these “issues” are not problems on Android right? You can use 3rd-party app stores and so forth right?

I’d also suggest.. why does the scale issue matter? I prefer that Apple enforces Apple Pay. I prefer that Apple enforced Sign In with Apple. That’s why I buy an iPhone. If those things bothered me I’d buy something else.