There’s a huge difference between what I’d be willing to pay for a good search engine and how much I feel should be charged amid competition (and cost to provide). Existing search engines are good enough for most purposes, but if there was a good enough alternative I’d be willing to pay a pretty substantial markup (and if google continues getting worse or the search engine gets better…)

10-20$ a month for a meaningfully better search engine is pennies compared to the possible value it could provide (if it provides search results of sufficient quality). Every search I have to spend a couple minutes refining saved would make it worth it.