Agreed with all your points, but to be fair, when starting on this it can easily feel as a burden, at least it did for me. I also sense some insecurity, which is a very human trait. And not in the least, it can be good to understand where you are starting with, including all the details, even though it might drive down motivation knowing all the details :) I prefer stepping in naively and figuring things out later on :)
1. In my experience, he wouldn't need to start a company right away, only when it really takes of. In the context of income tax in the Netherlands, there is a grey area between hobby and commercial activity, which is not easily defined. Only when it starts to structurally be part of his income, does he need to write it on his income tax papers and register a company. That won't be needed when he is only taking off. (Try or try not, there is no do (Yodi) ).
2. In regards to setting up a registered company, you do get lots of sollicitors at the door and on the telephone. He already mentioned the prepaid phone, not sure if a postbox is possible and what it costs. But for now, it is not needed, see point 1. (edit: the KvK doesn't allow a postbox as address, but there are companies that offer using an address of their business centre for around 500 Euro a year).
3. Setting up a website with WooCommerce or Easy Digital Downloads is easy peasy. At first I didn't go this route, expecting this would be burdersome. I used a marketplace which took 30% of my sales, in practice even a bit more. Two years later I started to get unhappy with that (their support was awful) and switched to WordPress/EDD with just PayPal payments and it has been just great. I should have done that right away from the start. To be fair, my marketing is already taken care of because of a free/gratis main software package.
1. In my experience, he wouldn't need to start a company right away, only when it really takes of. In the context of income tax in the Netherlands, there is a grey area between hobby and commercial activity, which is not easily defined. Only when it starts to structurally be part of his income, does he need to write it on his income tax papers and register a company. That won't be needed when he is only taking off. (Try or try not, there is no do (Yodi) ).
2. In regards to setting up a registered company, you do get lots of sollicitors at the door and on the telephone. He already mentioned the prepaid phone, not sure if a postbox is possible and what it costs. But for now, it is not needed, see point 1. (edit: the KvK doesn't allow a postbox as address, but there are companies that offer using an address of their business centre for around 500 Euro a year).
3. Setting up a website with WooCommerce or Easy Digital Downloads is easy peasy. At first I didn't go this route, expecting this would be burdersome. I used a marketplace which took 30% of my sales, in practice even a bit more. Two years later I started to get unhappy with that (their support was awful) and switched to WordPress/EDD with just PayPal payments and it has been just great. I should have done that right away from the start. To be fair, my marketing is already taken care of because of a free/gratis main software package.