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I'm impressed by how you've able to crowd source data collection to the users. Does the site contain gamification elements that reward and encourage community contributions?



Not exactly - we're cautious of adding scoreboards / points etc because they can very easily distort the site, resulting in people gaming the system to increase their score rather than adding genuinely valuable data.

Instead, we've focused on getting the right incentives for people to add data. Speakers add events to fill out their speaker profiles for example, and attendees do it to track the events they've been to (you sometimes see people include conferences attended on their CVs, so this is actually a useful tool even for non-speakers).




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