I once heard the saying 'developers are like prostitudes - pretending to be excited costs extra...' so i take from that you should pretend to be very excited about every idea your higher-ups managers throw at you - i mean that will make everybody else that has to deal with the shit they come up with hate you - but they will surly pay your gratefully because you make them think they are not retarded worthless space (most of the time they are - don't know if anyone doesn't know that open secret).